WARNING: SIDE EFFECTS MAY INCLUDE FINISHING WHAT YOU STARTED ✕ NORMAL IS CROWDED ✕ NO CUP REQUIRED ✕ 30 STRIPS. ZERO CUPS. ✕ WHEN DO YOU GO MENTAL?

PANEL 01 / FRONTHAVEYOUGONEMENTAL.COM

GONE MENTAL

IN A PRODUCTIVE WAY

Focus strips for people with sht to do.

WARNING:
Side effects may include finishing what you started.

Actual warnings
FOCUS 0.130× ORAL STRIPS
PANEL 02 / BACKREAD ALOUD. IN A FLAT VOICE.

Manifesto

THEY'LL SAY YOU'VE GONE MENTAL.

GOOD.

NORMAL IS CROWDED.

GET OBSESSED.

GET FOCUSED.

DO THE THING EVERYONE ELSE KEEPS TALKING ABOUT DOING.

MAKE IT HAPPEN.

AND WHEN THEY CALL YOU MENTAL?

THEY ALWAYS DO.

UNTIL IT FCKING WORKS.
PANEL 03 / INSIDEONE STRIP. ONE DOSE.

The ritual

DISSOLVES ON THE TONGUE
  1. TEAR.
  2. PLACE ON TONGUE.
  3. LET IT DISSOLVE.
  4. PROCEED.

No water. No queue. No cup. Directions →

PANEL 04 / SIDETWO FORMULAS. ONE HORSE.

TWO WAYS TO GO MENTAL.

DRAG TO ROTATE · TAP THE LID

Use the left and right arrow keys to rotate the box, and Enter to open or close the lid.

80 MG NATURAL CAFFEINE.

+ 60 MG L-THEANINE + B6 + B12

80 mg caffeine. Zero cups.

SUPPLEMENT FACTS
Supplement Facts
Serving Size 1 strip
Servings Per Container 30
IngredientAmount Per Serving% Daily Value
Natural caffeine80 mg†
L-theanine60 mg†
Vitamin B6 (as pyridoxine HCl)1.4 mg82%
Vitamin B12 (as methylcobalamin)4.8 mcg200%

Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.

ZERO0.1 Z

0 MG CAFFEINE.

100 MG PARAXANTHINE + 50 MG L-THEANINE

0 mg caffeine. Contains 100 mg paraxanthine.

Contains 100 mg paraxanthine.

SUPPLEMENT FACTS
Supplement Facts
Serving Size 1 strip
Servings Per Container 30
IngredientAmount Per Serving% Daily Value
Paraxanthine100 mg†
L-theanine50 mg†

Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.

PANEL 05 / FIELD NOTESCHARACTERS ARE DRAMATIZATIONS, NOT CUSTOMERS.

WHEN DO YOU GO MENTAL?

  • 08:47BEFORE THE BOARD MEETING

    I go mental before every board meeting. Investors seem to prefer it.

    CHARACTER: THE CEO
    SHOT: Boardroom, locked-off, symmetrical, fluorescent
  • 10:58BEFORE THE PITCH

    My company has a strict policy against losing your mind at work. They said nothing about going mental.

    CHARACTER: THE SALES DIRECTOR
    SHOT: Open-plan office, sales floor, one orange pack on the desk
  • 13:02BEFORE THE BACK NINE

    My wife said I went mental in 1987. Now I do it before the back nine. Has it improved my handicap? Legal says I'm not allowed to say that.

    CHARACTER: POP
    SHOT: Golf club car park, overcast, deadpan
  • 14:55BEFORE BRIDGE

    At 2:55 I go mental. At 3:00, Margaret learns consequences.

    CHARACTER: THE BRIDGE SHARK
    SHOT: Community hall, card table, one orange pack
  • 18:59BEFORE THE KEYNOTE

    There are 2,000 people out there. Naturally, I went mental backstage.

    CHARACTER: THE KEYNOTE SPEAKER
    SHOT: Backstage, curtain, monitor glow
  • 19:59BEFORE RANKED

    Ranked starts in sixty seconds. Social life has been notified.

    CHARACTER: THE GAMER
    SHOT: Gaming setup, one saturated colour in frame
TELL US YOURS

Characters are dramatizations, not customers.

PANEL 06 / LOGISTICSCOMPARISON. UNSCIENTIFIC.

COFFEE HAS A LOGISTICS PROBLEM.

How GONE MENTAL compares with coffee and energy drinks on logistics
QuestionCOFFEEENERGY DRINKGONE MENTAL
Needs a queueUsuallySometimesNo
Needs a cup or canYesYesNo
Can spill on your laptopYesYesNo
Fits in a pocketNoNot reallyYes
Dose printed on itDepends who made itYesYes

Nothing against coffee. Some of our best friends are baristas.

PANEL 07 / SIGN-UPLIMITED FIRST DROP